Following an invitation from Prosj * and Grafill's Graphic Design Graphics Group in Oslo, mimosa—studio invited to a day focused on food packaging, retail architecture, the shopkeeper’s navigation between shelves and visual communication. We based our project on a small, independent grocery store located at Ila in Oslo, a tiny neighborhood shop named ORANGE mini market — and invited our good friends from London, Marina and Dave from the magical publication The Gourmand, to come and talk about their approach to food and design.

ORANGE mini market served as a visual case study for the day, as the store also has some family history. In the early 80's, the mother of Karoline Bakken Lund (one half of mimosa—studio) ran a kitchen interior shop in the same space. Based on floor plans from 1978 and 2018 we invited to brunch in a space that blended the two different shop architectures and asked a few questions:

Is an edited/curated store better than a store with all options available? Does the food store of the future contain more textile solutions? Can a food store be over-designed? And is it a stupid idea to go to the store when you're hungry?

We screen-printed linen napkins and filled the venue with oranges, bubbles and friends 🍊🍊🍊